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New Tool Helps Banking Providers Capitalize on Charitable Giving

The Financial Brand – Americans’ benevolence and generosity adds up to roughly $500 billion in annual donations to charities. Seizing on this trend, a cloud-based startup aims to make philanthropy as easy as online banking — for consumers and retail financial institutions alike.‘s DAF 2.0 technology automates and puts online the entire DAF administration process, from contribution and investment to final grant and generation of appropriate tax records. Read all about it in The Financial Brand here.

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